The newest addition to our event line up in 2011 was the CX Sportives. Having spent several years watching market trends, it became apparent that the movement was away from the ‘sheltered niche’ of single disciplines, and towards a healthy interest in all forms of cycling amongst riders. As people moved from off road to road and vice versa, an interest in the ‘mid ground’ of cyclocross machines seemed an inevitable development.
We had registered the cxsportive domain names some three years previously as we watched this trend develop. When we judged the time right, we launched first event at Woodcote in Oxfordshire, and immediately received mass interest. Balancing the mix of surfaces that the course crosses was crucial; it had t contain plenty of variety to maintain a riders interest and work for a variety of bike types, feeling fun and fast throughout, regardless of the machine. The course was a hit and the result was one of the best and most inclusive events we have run to date. CX Sportive is generating a buzz – one to watch for the future!